Approximately 3,000 people attended the fourth Primavera DO Terra Alta Festival in the Terra Alta region of Catalonia, which held its main events from 23 to 25 April. The festival recognised the best wines from the Terra Alta Designation of Origin, provided technical discussions for the sector, and offered public celebrations.

Gandesa hosted the first public event on 24 April, where around 1,000 people gathered for an oenocultural evening in Plaça del Comerç. Attendees sampled DO Terra Alta wines and local gastronomy from Restaurant Piqué, accompanied by music from Gandesa DJ Gem’s. This combination of local produce and artist was well received by all present, according to organisers.

Wine Showcase and Cultural Events

The programme continued on 25 April with a full day of activities. The Wine Showcase opened at 12:15pm with an official inauguration attended by Elisabet Romero, sub-delegate of the Spanish government in Tarragona; Joan Gené, Director General of the General Institute of Vine and Wine (INCAVI); Joan Aubanell, president of the Terra Alta Regional Council; Joaquim Paladella, mayor of Batea; and Rosa Caballé, president of the Terra Alta Designation of Origin.

Twenty-three DO Terra Alta wineries participated in the Wine Showcase throughout the morning and afternoon. These included Bielsa Ruano Vins, Celler Josep Vicens, La Bruixa de Mudefes, Modernista Celler, Altavins, Viticultors Bateans, Celler Batea, Cellers Tarroné, Vins Algars, LaFou Celler, Celler Xavier Clua, Celler Piñol, Celler La Botera, Celler Rialla, Agrícola de Corbera d’Ebre, Vins de Mesies, Celler Vilanova, Celler Can Minyó, Sant Josep Vins, Les Vinyes del Convent, Herència Altés, Celler Rosendo Esteve, and Estones Vins. Local food from Ca l’Anton was also available.

Organisers reported 5,000 tastings sold, highlighting a celebratory atmosphere that recognised the quality of local products. The event included diverse activities for all ages, such as children's activities by Creadora de Contes, organised tastings by DO Terra Alta, a painting exhibition by local artist Mar Martí, and traditional performances by Grup de Grallers l’Embolic Geganters de Batea, featuring the giants Bernat Granell and Hermesenda. Rac 105 provided musical accompaniment for the afternoon with a live broadcast of the programme 'La teva música', presented by Albert Buscarons.

Evening Concerts and Industry Sessions

The successful Wine Showcase led into an evening of concerts. The night started at 9:45pm with Caipirinyes, an all-female group performing covers of popular songs for an hour. The musical programme continued with The Tyets, a duo from Mataró, who captivated nearly 2,000 people gathered in Plaça Catalunya in Batea with their energetic performance. DJ Jardí, a local Batea artist, closed the oenomusical night.

The festival also included two events aimed at the wine sector. On the evening of 23 April, the awards ceremony for the DO Terra Alta Wine Competition 2026 took place at the Old Town Church in Corbera d’Ebre. Presented by Leonor Bertomeu, head of news for Canal TE, the gala brought together around 150 people from the wine world. The event featured live violin and cello performances by Míriam Luna and Aida Basco from La Fatarella, and showcased the work of sculptor Josep Ferré Bru. The gala concluded with a dinner by Vicent Guimerà, a Michelin-starred chef from L’Antic Molí d’Ulldecona.

On the morning of 24 April, a technical session titled 'Reading the market: the new wine consumer and how to sell in a changing environment' was held. Terra Alta wineries engaged in dialogue with experts Rafael del Rey and Sergi Cortés, who specialise in consumer metrics and behaviour in the wine industry.

Looking Ahead

The fourth Primavera DO Terra Alta Festival achieved its goals of promoting local wineries, providing a space for reflection on new ways to present the wine world, and establishing itself as a key event for both local and international visitors interested in cultural experiences. The festival's diverse programme centred on DO Terra Alta wine and local gastronomy. The Primavera DO Terra Alta 2026 programme will continue until the end of May with its 'Tastos de paisatge' (Landscape Tastings) cycle. These small-group tastings will take place in emblematic locations across the region, offering an intimate experience that connects wine with its natural, heritage, and cultural surroundings.