Tarragona-based startup ShakeIt has launched an innovative concept in the snack market: crisps without salt or added flavour that consumers customise themselves. The project, spearheaded by entrepreneur Albert Gálvez, aims to transform traditional crisp consumption into an interactive experience.
With an initial investment of €30,000, ShakeIt's offering departs from the usual model where flavour is factory-defined. The product features locally sourced 'agra' variety potatoes, fried in olive oil and free from additives or salt, according to the company.
From this neutral base, consumers are provided with various gourmet spice combinations in single-serving sachets to create their preferred flavour. The process involves opening the bag, adding the chosen seasoning, and shaking the product.
According to founder Albert Gálvez, the objective is to return control to the consumer and turn an everyday snack into a more creative and personalised experience. ShakeIt is not targeting mass consumption but rather premium sectors such as hotels, airlines, cruise lines, and gourmet shops.
Targeting the Premium Snack Market
The company seeks to position itself in the premium segment of the snack market, where experience and differentiation hold greater weight. With this launch, ShakeIt enters a global snack market that exceeds $680 billion.
ShakeIt is betting on a model where the product is no longer a finished item but one that the consumer completes at the moment of consumption, aiming to redefine the snack experience.
