Businesses across Catalonia are increasingly using digital catalogues to reach customers, according to Víctor Pérez of Oférica. The aim is to turn online interest into visits to physical shops or company websites, helping retailers, franchises, and local businesses reach people while they are deciding where to buy.
The buying process often starts long before a customer reaches a checkout or adds an item to an online basket. People use their mobile phones to compare products, check promotions, and see whether a store is worth visiting, and that has changed how businesses present their campaigns.
Digital catalogues are regaining strength as a retail marketing tool because they place offers in front of people who are already comparing options. They can show featured products, current campaigns, and proposals for everyday shopping as well as larger purchases, such as appliances, clothing, sports equipment, back-to-school items, and home goods.
For brands and chains, the format offers a clear way to present products and promotions. Instead of waiting for customers to find an offer by chance, businesses can place it directly in front of people who are already looking for options. That makes the catalogue part of the buying decision, not just a display.
One of the main strengths of digital catalogues is the link between online browsing and the physical store. A customer can see a campaign at home, review products, and then visit a shop, or complete the purchase online. This drive-to-store approach is especially useful for retailers, franchises, and chains with physical locations. It can also help give visibility to priority categories or products and reach consumers in a specific city. For readers looking for more local business coverage, see our news tag.
Oférica says it works by helping businesses show catalogues and promotions to users in their own city. The platform is integrated with Prensa Ibérica's digital media, which means campaigns appear within trusted news sites rather than in an isolated space. Oférica also says its model for promotions is €50 per month plus a cost per lead, with the monthly fee waived until 31 August 2026.
For businesses in Catalonia, the appeal is simple, local visibility at the moment people are comparing options. For readers, it means seeing commercial information that is tied to their area and relevant to everyday decisions. For more on local business and retail coverage across Catalonia, you can also follow our news tag.
