Cervera, a town in the Segarra region of Catalonia, has opened a new retail space at its Tourist Welcome Centre (CAT) dedicated exclusively to local products. The initiative, launched recently, features goods from around 20 local producers.
Officials said the new shop is a good way to show the gastronomic richness of the Segarra area. It will complement the city's existing heritage offerings with a focus on local food and drink.
Promoting Segarra's Gastronomy
The Centre d'Acollida Turística (CAT) in Cervera serves as a key point for visitors seeking information about the town and the wider Segarra region. Adding a dedicated space for local products allows tourists to discover and purchase items directly from the area's producers.
This move supports local businesses and helps to preserve traditional food production methods. It also gives visitors a tangible way to experience Segarra's culture through its culinary offerings, according to local authorities.
