Lleida City Council has given initial backing to changes that would limit excessive and brightly coloured advertising on shop windows, bars, restaurants and shops in the city. The aim is to improve the visual quality of public spaces in Lleida, with a particular focus on the city centre and scenic areas.
The City Management Commission approved the first step in the process, and the proposal will now go to the full council. The changes would also set clearer rules for bar terraces, reduce visible cabling on facades, and protect views around the Seu Vella and the Historic Centre.
First Deputy Mayor and Councillor for Urban Agenda Begoña Iglesias said the plan would restrict “strident or garish” signage and advertising that, in her view, harms the city’s image. She said shop windows should not be covered with stickers, vinyls, food images or price signs, and added that only 30% of a shop window could be used for advertising, while signage would be capped at 20% of the premises opening.
The proposal was supported by PSC and Junts, while Vox abstained. PP, ERC and Comú voted against. Iglesias said the changes are meant to “care for and bring order to public space”, and thanked Junts for its support. The council also says the update will make the ordinance easier to apply and easier for residents to understand.
For terraces and other street furniture, the rules would unify criteria for awnings, parasols and windbreaks, especially in areas of scenic interest. The ordinance would set material and colour requirements for elements such as chairs, awnings and separation screens, and advertising on these items would still be allowed, but in a much more discreet form.
The changes would apply immediately to new installations. Existing businesses would have five years to comply, while some elements would have longer transition periods, including a 10-year period for items such as facades, roofs, technical equipment and shop windows. The council says final approval is expected in July, after a 30-day public exhibition period and review of any amendments.
Read more local coverage on Catalonia news.