La Roca Village, a luxury shopping destination near Barcelona, has launched 'Le Salon', a new initiative to promote local brands and emerging design talent from the region. The space, which opened in March, currently hosts a pop-up boutique for Mataró-born children's and women's fashion brand Bobo Choses until 31 May.
Adriana Esperalba, founder and creative director of Bobo Choses, said the opportunity allows the brand to “claim our local design, position the Woman collection at the forefront, and show that you can dress with more colour, creativity, and fewer rules, bringing a distinctive tone to the Village.” The brand, known for its colourful and energetic designs, aims to make shopping an enjoyable experience for children and parents alike.
Supporting Local Creativity
Located just 40 minutes from Barcelona, La Roca Village offers over 150 boutiques with year-round discounts of up to 60%. It also features a strong gastronomic offering, making it a popular destination for both local residents and tourists. Le Salon's role is to provide visibility for local brands, emerging talent, and contemporary firms within this setting.
Bobo Choses follows Beatriz Furest, a slow fashion brand focused on responsible consumption, which was the first to occupy Le Salon until 12 April. Sisters Beatriz and Carlota Furest told S Moda that La Roca Village is “a benchmark of excellence in Retail” and helps with their brand's projection nationally and internationally. They added that the Village is “a place for shopping but also for discovery.”
Le Salon is designed as a dynamic space that brings together brands selected for their creative vision, unique aesthetic, and contemporary outlook. It functions as a meeting point for narrative, craft, and cultural identity, aiming to propel Barcelona's emerging talent and design into an international conversation.
International Reach for Catalan Brands
Beatriz Furest believes the initiative is a “great idea, especially because the foreign public looks for authenticity, and local brands can offer this.” She noted that globalisation often makes things predictable, and discovering different brands with a more authorial proposal is powerful for consumers. “Sometimes what comes from outside is valued more than what we have at home. We are very Barcelona, we claim it, and we believe we have a lot of local talent in all areas, which connects with many people from outside,” Furest explained.
Esperalba from Bobo Choses highlighted the brand's creative approach to projects, connecting with adults and children through imagination and play. “Our aesthetic combines colourful shades, graphic prints, and comfortable silhouettes, always with a free spirit. Beyond trends, we seek to create timeless garments that encourage self-expression and uniqueness,” she said. Esperalba started the brand 18 years ago, feeling children's clothing was uninspired after becoming pregnant. The brand's largest market is currently Korea, and its designs have even been worn by a child in the Oscar-winning film Parasite.
Bobo Choses' women's collection, which initially featured more childlike prints, has evolved to become more sophisticated and well-received. Esperalba described the Bobo Choses woman as “creative, authentic, and self-assured. She likes fashion and expressing her personality through original garments with character. She seeks comfort and functionality, but always with an unexpected and fun touch that brings identity to her daily life.”
Being part of Le Salon offers Bobo Choses significant visibility and traffic, both in quantity and quality. Given the brand's greater recognition outside Spain, this opportunity is particularly important for its growth within Catalonia.
