Cambrils, in Tarragona, has launched a six-episode AI-generated series to promote its 67th Multisectoral Fair, which runs from 5 to 7 June. The local council says the programme, titled La romescada!, uses nine characters based on ingredients from romesco sauce.
The campaign places the fair at the centre of the story and uses a format that has gained attention on social media, short AI-created videos with fruit and food characters. In this case, Cambrils has tied that trend to a local culinary reference that is closely associated with Catalan cooking.
The Multisectoral Fair is one of Cambrils' long-running annual events, bringing together different sectors and products. The council's aim is to draw attention to the fair and encourage attendance during the three-day programme.
For readers following local coverage across Catalonia, this is another example of how councils are using digital formats to promote civic events and seasonal fairs. You can also follow our latest local news on the News tag page.