Barcelona’s municipal markets are marking the 2026 Tour de France Grand Départ with a yellow-themed campaign, according to the City Council. The initiative, called the Truita del Tour, is designed to build excitement across the city ahead of the race start.
Stalls are being decorated in yellow, the colour of the Tour de France leader’s jersey. Shoppers can expect special promotions and activities linked to the event in the city’s food markets.
The Grand Départ is the official start of the Tour de France, and Barcelona will host it in 2026. The city says the campaign is one of the early steps to involve residents and local businesses in the build-up.
The council says it wants the event to be memorable for participants and spectators. More initiatives are expected as the 2026 date gets closer, with the aim of highlighting Barcelona’s role as a major sporting city. For more local coverage, see our news tag.
